Why Adopt A College?

Spreading animal-friendly eating is a numbers game.
Don't dwell on the people you know who won't change.
Instead, go out and leaflet, or sponsor a leafleter, at a college!
You'll do more good in an hour than spending years on many of the people you know.

Even if you have a weekday job, don't discount taking a long lunch or leafleting in the evening (many colleges still have significant pedestrian traffic in the evening). It can take as little as 30 minutes on the campus to do measurable good. Local community colleges count, too. In fact, they may be even more effective, per pamphlet given out, than larger universities as they are more untapped.

Or consider donating to sponsor the literature for someone else to do it for you.

A Systematic Plan for Animal Liberation

The animal protection movement needs a systematic plan for spreading vegetarianism and achieving animal liberation.

We know that, on average, students are considerably more open to becoming vegetarian than are non-students. And while many colleges have animal groups, many do not, and others are not very active. In fact, every year, over 1 million people graduate from college -- most without having been given a brochure on becoming vegetarian during their entire four years of college.

We cannot afford to let the great opportunity to reach college students pass simply because we are no longer in college. Non-students in the animal protection movement must make it our responsibility to ensure that these young, open minds are reached while the opportunity exists. If every college in the country were leafleted for 30 minutes tomorrow, there would be thousands of new vegetarians overnight!

In the summer of 2003, a Harris Poll indicated that there are about 5.7 million vegetarians in the U.S. It takes one person 1 - 2 hours to hand out 100 - 400 pamphlets at a college (depending on the size of the school). Our experience is that we convince about 5 to 10 students to go vegetarian for every 300 Why Vegans we hand out. If we can hand out 300 pamphlets per semester at each college, and those students we convinced also convinced 1 other person per year, we would be able to increase the number of vegetarians to over 10 million by 2014.

If every animal advocate adopted 1 or 2 colleges, we could reach this goal.

By convincing just a few people every semester, you will be preventing the suffering of thousands of animals over their lifetimes. You will be creating a pocket of change that will likely extend out from those people. As the numbers grow, people who have given up eating animals will be much more likely to be sympathetic towards other animal issues and this will increase political pressure in favor of animal liberation.

To adopt a college click here.